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What's all this about Class-C Rendundancy And Why Should I Care?
It's a war out there. Billions upon billions of web pages, all competing for the attention of a finite group of "surfers" so they can: 1. Sell them something (online merchant) 2. Give them something, hoping to establish a long-term relationship (aka list building) 3. Entice them to join the fun at their site, thus growing the membership (and perhaps doing 1 and 2 from above) 4. Offer extremely fresh, almost instantly-changing information, in the hopes of attracting a large enough audience that some percentage will navigate away from the site via a paid advertisement (publishing)
Nearly all commercial sites fall into one of these four categories. The job of the search engines is to match a search engine consumer with a relevant site, based on the words they type into the search engine. Vast amounts of time, talent, and money have been expended in making this function as powerful and efficient as possible. But there's a gigantic problem today: too many web sites. How does a search engine separate out the wheat from the chaff and present it's loyal customers with relevant sites, based on the search terms they type? The answer: filtering. That's right. The search engines MUST simply get rid of large portions of the Internet in order to present useful information. Sites that are poorly designed don't make it. Sites that are really "spammy" meaning way more advertisements than useful content - gone. Buh bye! What remains are the sites that are truly attempting to add value to the Internet experience. One means the search engines deploy in order to make the determination of how useful and relevant a site is: backlinks. Those incoming links from other sites that only arise over time, and on mature sites, that get discussed a lot, and passed along via word of mouth (ok, via blogs and email). But there's another problem with this approach. How can you tell if the incoming link or links are from a disinterested third party or are a self-serving link from the same owner? One way is the IP address. If you have site no. 1 on 192.168.0.1 IP address and site no. 2 on 192.168.0.20, and one links to the other, what do you think Google is going to do with that link? It will be discarded, of course. Irrelevant. Why? Because the chances that both sites are NOT the same owner are one in a million. So Google makes an educated guess that they ARE related, and refuses to give credit for the link. How do you avoid this problem if you have related sites you would like to link? There are several ways. One of the most reliable is to simply "spread out" your hosting assets. If site 1 is in the same niche as site 2, then they do NOT belong on the same server. In fact, unless you are being served by a world-class hosting provider that knows about such issues, the two sites don't even belong in the SAME DATA center. Move them apart from each other and your Class C IP address redundancy issues will be a thing of the past. |
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