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Use Identification To Turn Up The Heat On Your Networking Business
There is a skill in the network marketing industry that is mostly overlooked and rarely taught. I call it identification. Three different groups of people must be identified. Your prospects, your non-prospects and your current business associates. Let's begin with the business associates. There are several sayings in the industry, that, while bordering on cliche, bear repeating. One of my favorites is SWSWSWN - which is shorthand for Some Will, Some Won't, So What? Next! This is a very laser-focused way of teaching the skill also known as "Work with the willing". I've heard (too many times) "you can't fly with eagles when you work among turkeys" - you get the picture. An old MLM mentor from long ago once told me that all associates can IDENTIFIED as belonging to one of three types: The runners, the small businesses, and the zits. The last group is pretty self explanatory. In essence, an eyesore in your business. The small businesses have modest goals and have no designs on the being the best, or building a huge business. They're the ones who just want to make the car payment next month. The runners are what drive the business. They want to do everything, spend the money, learn from the best, acquire the tools, and pull out all the stops. The problem people have is identifying and working with the runners. Small business types should be relegated to a secretary or email support only. While they may be the bread and butter of the larger operation, if you devote significant resources to them, you're kidding yourself. Unless you're a small business mindset as well. Prospects require identification as well. Few people are taught the rules of the road here. The old mantra of "Everyone's a prospect" is still alive and well. It just isn't so. The population of prospects must be broken down into 3 distinct categories again: those who UNEQUIVOCALLY HATE the mlm business, and will never, ever, in a billion years, join one. Those who are already in the mlm business (and have joined a new one every year since the 90's), so why do they need yours? And those who don't fall into those 2 camps - everyone who hasn't made up their mind about mlm. Prospect identification is all about successfully identifying and working with this last group - the in-between types. If you are working with anyone else, you are wasting your time. Then there are the non-associate non-propects. While this is a radical departure from the industry SOP (standard operating procedure) of the past 50 years, I'll go out on a limb here and just say this - your non-prospects should be the following: Your closest friends
Your spouse
Your immediate family members
Your co-workers
Your place of worship But, but, who's left? EXACTLY!! Nobody you know personally. Why? Because for 99.9% of people, who have a limited "sphere of influence" anyway, their so-called "warm market" isn't big enough to build a business for any signficant length of time. So, if you are going to have to face the music and recruit strangers eventually anyway, do it from day one. Period. Trust me. You'll thank me for doing it this way!
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