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The Square idea that changed photographic History
Without any doubt, the introduction in 1929 of the first Rolleiflex Twin Lens Reflex ( TLR ), was a sensation: an ingenious and simple principle that quickly made the Rolleiflex THE must-have professional camera all over the world. Producing high quality 6x6 cm square negatives in a compact, easy-to-operate camera, with the best lens available in the world. There was no photographer who would not master one, no apprentice who would not wish to own one. For the professional, the Rolleiflex was like a gift from heaven. It meant a radical change in his/her creative work. Being able
to work fast with a large size negative, it's light weight and superior quality made the choice as simple as it was important. There was no newspaper, no magazine, no photographic book that would not have some Rolleiflex photos in their publications. For decades, Rolleiflex cameras would have a decisive effect on photographic history. Many world-famous images originated from that small piece of fine mechanical art made by the factory of Franke and Heidecke
in Braunschweig, Germany. It was the beginning of a technical evolution that would be imitated by many other manufacturers around the globe with sometimes successful but often poor copies of the benchmark Rolleiflex. Franke & Heidecke are living proof that they were masters in their field, what with the massive switch-over to digital technology, their traditional Rolleiflex TLR is still in production and development. Very few companies in the world can boast such a long record with one basic design that has been improved on regularly yet still resembles the original piece of equipment. This is why TLR aficionados and serious photographers have approached Franke & Heidecke over and over again with suggestions to continue this classical camera concept with the latest technology. As a result we can now enjoy the current line of Rolleiflex 2.8-FX,and 4.0-FW , 2.8-FT cameras. Classical twin-lens reflex cameras with a highly advanced exposure-control
system. But still as compact and easy to handle as that very first Rolleiflex from 1929. A long line of Rolleiflex, Rolleicord and related cameras has seen ... light since 1929. |
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