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The Dirt On Yahoo Answers
I'm not sure you could classify Yahoo Answers as a social marketing site. It's more of a contributor-defined knowledgebase. With very little, if any moderation or control. Don't bother using Yahoo answers for any SERIOUS searching. Most questions on Yahoo answers can be found via a search engine in a couple of minutes or less. The power behind yahoo answers is in the reputation-building, and branding process, which leads to click-throughs to the site of the member doing the answering and often deep linking into those sites. These are most usually posted via the resources box. There are a host of ways to benefit from getting involved in Yahoo answers, whether from a traffic-generation standpoint or from the networking advantages. Just make sure you aren't wandering around there reading stuff and wasting your most precious business resource: your time. |
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