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Introduction to Safelist Advertising
Safelists have been around for a long time. Years ago, someone got the bright idea to build a community of people who all wanted to market their stuff, and were willing to listen to other marketer's pitches if they could make their own. And Safelist advertising was born. Since then, the medium has evolved substantially. Yes, there are still gigantic communities of safelist participants, the vast majority of which have sought refuge from the constant email bombardment via a "bottomless" or "24-hour emptying" mailbox. So they don't have to wade through all that email. Believe it or not, these types of Safelists STILL pull in visitors to a site. The conversion ratios are obscenely low, but nobody cares, because they are using MASS SUBMITTER technology, that automates their ad delivery with the click of a mouse button. The other type of Safelist (much more common these days), is one in which you do NOT hear from the vast majority of list members. So, your mailbox does NOT need to be an auto-emptying one. And thus, these sites enjoy a radically higher open rate and conversions than do traditional safelists. Some REQUIRE that you open at least some email. Some won't let you mail the community unless you have done so. Some charge money for the right to mail the community every XX number of days. The bottom line is this: 1. No matter how many eager members are waiting for your message, if it isn't written properly, and executed regularly (it's SUPER easy to forget to use these), then you are wasting your time. 2. Don't bother with the free memberships. The amount of time required to earn your way into any sort of decent numbers of email recipients is ridiculous. If you have a means of recruiting a large downline in one or more of these, then that is a different story. But for the most part, you need the "pro" (or whatever they call it) membership in order to gain any real advantage from them. 3. You must be DIFFERENT from every other advertiser in these. It's incredibly competitive. Think GIVEAWAYS. Think VIDEO and AUDIO (static stuff won't do). And by all means don't try to sell anything! It has to be free. |
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