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Expand Your Reach With Community Blogging This is an extremely overlooked resource. Fee-based and free communities alike regularly offer a blog for their participants to use. Why? Because the blog is extra user-generated content that acts like a honey pot for the search engines. That benefits the community's owner. The blog author gets a huge bonus as well. Instead of relegating their discussions about their sites to a signature, or an often hard-to-find profile, or carefully worded discussions that don't overtly self-promote, they are allowed to blast away on the blog: links, announcements of upcoming events, developments related to their sites and businesses. The higher the visibility and page rank of the community, the more valuable the member blog becomes. Few take advantage of these, for some curious reason. I've seen communities of thousands, with just a handful of members taking advantage of the blogs. So, when you arrive at a social marketing site, or an advanced forum, or any other membership site, check out the blogging weaponry. If it exists, use it!

External Links

Turbo Community - An example of community blogging | Extensive blogging discussions and resources

Contributed by Steven W Johnson on March 5, 2008, at 12:51 PM UTC.

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This intel was contributed by Steven W Johnson Steven W Johnson

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