|
  |
|
|
Embarking On An Internet Marketing Career Without A PHP Developer? Your Kidding, Right?
In my half-decade plus of marketing on the net, I've seen my share of trouble. DDos attacks (distributed denial of service), Viruses, Forums full of trolls, software that didn't work as advertised, tools that came with no documentation, and even less actual support. What was the one, unchanging weapon that steered me through all this? My ROCK? It was my PHP developer. "What the heck IS a PHP developer and why do I need one?" a freshly-minted Internet Marketer might ask. PHP is an acronym that describes a type of coding language, used almost exclusively in web-based server environments called Hypertext PreProcessor. Don't ask me why it isn't HPP...maybe Hewlett-Packard had something to do with it? Or the SOUND of PHP is better...FUN like the old amusement park in Santa Monica, CA - POP (Pacific Ocean Park)... PHP is a rival to the Microsoft server scripting languages such as .ASP and the .NET framework. Because it's open source, the development cycle is global, and occurs at a furious pace. It is not only relatively easy to learn; it's cheap (free) and the installed base of teaching tools, tutorials, and development libraries are as extensive as the developer base. Unless you REALLY want to push the web development envelope, and wander off to a OOPL (object-orient-programming-language) such as ROR: Ruby On Rails, just find yourself a great PHP developer you can communicate effectively with and settle in for a long and profitable ride. Two bonuses I discovered in my own developer that are often missing among the developer mindset: Graphics skill and understanding marketing logic and tactics. If your developer is "stick-figure-impaired" you might want to keep looking. If you mention the phrase 2TAS (short for two-tier-affiliate system) and they look at you like you are from some other planet, it might be time to move on. The other really critical skill is knowing how to have one's way with MySQL databases. PHP is just the instruction set that manipulates the data inside the database. And databases are funny animals. Get someone who isn't afraid of them. Someone who can make them DANCE. Once these skills are manifested in a reliable member of your marketing team, all the roadblocks to success just melt away. The web morphs into an infinity of possibilities, instead of a nightmare, just waiting to happen. Your web sites, your weapons, your tactics: all get dialed up a notch...often by an order of magnitude. One last caveat: you get what you pay for! Get someone who speaks your native language. If your project comes back with all the database tables developed in Greek, or Russian, maintaining them in-house or with a new developer is going to be impossible, or at least prohibitively expensive. |
|
 |
|
No reactions yet.
Please login or sign up to rate this intel.
Please login or sign up to add a comment.
The copyright for this content entitled "Embarking On An Internet Marketing Career Without A PHP Developer? Your Kidding, Right?" has been specified by the contributor as:
All Rights Reserved
This content may not be copied, distributed or adapted by anyone under any circumstances.
|
|
May, 2012
2008
January, February, March, April, May, June, July, August, September, October, November, December
2009
January, February, March, April, May, June, July, August, September, October, November, December
2010
January, February, March, April, May, June, July, August, September, October, November, December
2011
January, February, March, April, May, June, July, August, September, October, November, December
2012
January, February, March, April, May
|
|
Not a member yet?
Qondio is a powerful network for making it online. If you have a website to
promote, we can help.
Sign up and get in on the action.
|
|
Welcome to Qondio! Discover the awesome power this network can deliver by going to our About page. Or you could skip straight to the Sign Up form.
|
|
