|
  |
|
|
A Server-based Autoresponder or a Professional Service?
In years past, you had no choice. If you wanted to reach your mailing list using a highly manageable tool, you went out and bought a feature-rich Autoresponder script, such as Autoresponse Plus, sweated bullets over it for 3 nights, called your chief technology guru in, and finally had a working beast you could use to mail your list. Ah, how times have changed. There is nothing wrong with Autoreponse Plus as a mechanism for delivering your ezine or newsletter, or following up on prospects. It's an awesome piece of software. The problem arises when your server attempts to DELIVER those email messages to your subscribers. Your server runs head-first into places such as aol.com, where the President of the United States can't get in!! I'm exaggerating here, but the spam filters have become so controlling and abusive, that even double and triple-opt-in subscribers who have whitelisted your entire domain name have their subscriptions blocked by their ISP's mail servers. It's ridiculous. Enter the professional autoresponder services. You know who I'm talking about: GetResponse and Aweber are the two towering giants of the industry. They may as well be google and yahoo when it comes to the AR business. They are that dominant. Why would a marketer who has at their disposal 5 dedicated servers, and perhaps a CREW of savvy tech types at his/her beck and call spend extra money on a service that is doing the same thing they could do cheaper? It all comes back to the "D" word: Delivery or some call it Deliverability. What is the percentage of mail that the pros can "sneak by" the biggest ISP's mail servers. What sort of CLOUT do they have with the world's largest networks of Internet users? Both GetResponse and Aweber boast roughly 98% deliverables. Compare that to the most generous figures for your own server at around 60% and it's easy to see why people make the move. Losing 1/3 of your mail is far, far more costly than the token fees requested by these big services. Plus, they do all the hard work - getting unblocked from a spamhaus server when one of their sending boxes gets flagged. Fighting it out with Earthlink and MSN and AOL mail administrators. It's a dirty job, but somebody has to do it, and the Internet Marketing community has voted with their wallets: LET SOMEONE ELSE DO IT! An often overlooked advantage to the pro services is their affiliate program. Any marketer with a decent size presence can not only offset their AR fees by recommending them to associates, but they can create a modest extra profit center. Many marketers provide 3rd party support for these professional tools, further relieving the burden from the services, and serving to contain their costs. A win-win situation for everyone out of a very nasty environment.
|
|
 |
|
No reactions yet.
Please login or sign up to rate this intel.
Please login or sign up to add a comment.
The copyright for this content entitled "A Server-based Autoresponder or a Professional Service?" has been specified by the contributor as:
All Rights Reserved
This content may not be copied, distributed or adapted by anyone under any circumstances.
|
|
May, 2012
2008
January, February, March, April, May, June, July, August, September, October, November, December
2009
January, February, March, April, May, June, July, August, September, October, November, December
2010
January, February, March, April, May, June, July, August, September, October, November, December
2011
January, February, March, April, May, June, July, August, September, October, November, December
2012
January, February, March, April, May
|
|
Not a member yet?
Qondio is a powerful network for making it online. If you have a website to
promote, we can help.
Sign up and get in on the action.
|
|
Welcome to Qondio! Discover the awesome power this network can deliver by going to our About page. Or you could skip straight to the Sign Up form.
|
|
